Property owners, you're in the driver's seat
We're really excited to be able to share with you just what we've been up to lately and what we are planning for the future.
To begin with we've literally turned traditional real estate on its head - no small task - which is why you haven't heard from us lately! If you’re a property owner, it’s really important that you know about this as it’s going to save you thousands.
Confused? OK, we'll start at the beginning.
Strange things happen when you stop talking and start listening carefully to what people are saying. We did just that and discovered that not everyone is as enthusiastic about the traditional real estate model as we agents are. In fact, during an annual survey real estate agents were once again at the wrong end of the list when it comes to trust.
Wow, for someone whose career has been based on the traditional method of selling real estate that can take a bit of getting used to.
Presented with this information we had a couple of options, we could simply ignore what we were hearing and continue with the status quo or we could take a deep breath and really look at the possibilities. Well, maybe that’s stretching things a bit, to ignore what people are saying isn’t the most strategic of moves when you’re in business!
So when we started paying proper attention the three things we heard repeatedly from you are that you want choices, payment options and control of your sale.
What does this mean?
To start with, it doesn’t take a rocket scientist to work out that the traditional model is better suited to a previous century and is clearly inadequate when it comes to meeting the changing needs of the 21st century property owner.
What could we do about it?
We threw it out - the traditional model that is. Having listened there was simply no going back.
If we are to provide constructive solutions to people selling their property today, we have to acknowledge the impact of changing technology, legislation and most importantly the property owner’s ability to take ownership of so many of the tasks that were previously the domain of agents.
What does this mean to you?
When you’re ready to sell your property no doubt you’ll want to get the best possible result. For different people, this will have different meanings, for some a good result is to achieve a record price in their suburb, for others a record time to sell and for yet others to sell with as little stress as possible. We all measure success differently.
How do we propose you do this?
As the property owner, you must take back control, make choices and select which options are best for you and your family. After all, this is your property that you’ve invested time, money and almost certainly emotion into, all of which are limited resources.
From now on, choose only those services you need – and pay for only those services. This is a la carte real estate and you’re in the driver’s seat.
Talk to you soon
Sharon James